The Blueroom Project / Marketing Turístico

TPB Consulting

Full Service

Our clients are very diverse, so we are asked to meet their needs at all times:

TBPstrategy: Strategic Consultancy, Creativity and Planning

  • Situation Analysis
  • Strategy
  • Objectives
  • Potential Markets and Targets
  • Positioning and Perception
  • Branding
  • Control & Evaluation of Results, etc

TBPpr: Corporate Communications and Public Relations

  • Strategy and Planning
  • News-making Programs
  • Reputation Programs
  • Crisis Programs
  • Press Office
    • Ongoing / Permanent
    • Digital PR & Blog PR
    • Press releases: writing and distribution
    • Clipping – Monitoring
    • Presentations and Events
    • Press Trips
    • Qualitative / Quantitative Reports, etc

TBPtourism: Tourism & Travel Marketing

  • Destinations – Representations and Country-brand Marketing
  • City-marketing
  • Hotels-Resorts and Tourism and Leisure Companies Marketing
  • Hospitality
    • Intelligence & Research
    • Situation and Trends Analysis
    • Positioning, Perception and Branding
    • Objectives
    • Strategy
    • Marketing & Communications Planning
    • Mechanisms and Campaigns adapted to Markets, Distribution Channels and Targets
    • Full Service Implementation
    • Reports on Control & Evaluation of Results, etc
  • Tourism Representations B2B & B2CTBP Upgrade is the division of The Blueroom Project (TBP), specialised in providing promotional & sales services to private tourism companies in the MICE and leisure segments.

TBPresearch: Research, Intelligence & Reports

  • Strategic
  • Markets
  • Targets
  • Opinion
  • Trends and Lifestyle, etc

TBPevents: Event Management

  • Presentations and Launches
  • Press Conferences
  • Theme Events
  • Fam-Trips
  • Fairs
  • Congresses and Meetings
  • Workshops, Road-shows, Seminars, etc

TBPmedia: Advertising, Media & Social

  • Strategy and Planning
  • Creativity and Design
  • Media Buying & Management
  • Social Networks
  • Data Bases
  • CRM, etc

TBPdigital: On-line & Multimedia

  • Architecture and Web Design
  • Banners & Micro-sites
  • Social Networks
  • Flash Animation
  • Multimedia Catalogues
  • Presentations
  • On-line Spots
  • E-Newsletters
  • E-learning, etc

TBPdesign: Corporate Identity, Design & Production

  • Design & Creativity
  • Corporate Identity
  • Information and Promotional Material: Printed and Multimedia
  • Architecture: Stands, Show-rooms…
  • Displays & Point of Sale
  • Printing and Production, etc

TBPtactics: Promotions & Tactic Products

Besides the tailor made service provided by TBP, we offer cost effective innovative marketing solutions to maximise the company/product image and sales.

  • Special Promotions
  • Shopping Centres, Cinemas, Printed Media, TV…
  • Guides, Books and Magazines
  • On-line Activities on Communities and Social Networks
  • Mystery-shopper
  • Point of Sale
  • Cross-marketing, etc